Australian Way
Brand Identity Design
Ushering in a new era for Australia's leading airport souvenir store.
Ushering in a new era for Australia's leading airport souvenir store.
Ushering in a new era for Australia's leading airport souvenir store.
logo / brand guidelines / motion graphics / wayfinding / promotional signage / carry bags
The Opportunity
In 1995, awpl opened their first ever store in - Australian Way at Brisbane International Airport.
Since then, the brand has established a network of stores across most airports in the country, though the brand had undergone multiple brand identity refreshes in the past, which has created a confusing disconnect between stores across the network.
We developed a new identity that would endure the test of time.
Celebrating YOUR Australia
When the holiday comes to an end, Australian Way has always helped travellers to celebrate their Australian experience.
The new symbol combines 3 elements: Australia, the finger frame gesture (capturing personal memories), flying boomerangs (excitement & homage).
A Nostalgic Atmosphere
The colours and imagery are styled like a tourist's blended memories of the Australian landscape, wildlife, and landmarks.
Clear Communication
The logo, which can be coloured to suit each region, is set in a bold, youthful serif-typeface, representing the spirit of Australia.
Instore wayfinding, promotional signage, and digital displays are branded consistently using guidelines, creating a cohesive experience for customers.
The Impact
After 21 years of being in business across the country, the new Australian Way flagship store successfully opened late in 2016, with a distinctive new identity.
After 21 years of being in business across the country, the new Australian Way flagship store successfully opened late in 2016, with a distinctive new identity.
After 21 years of being in business across the country, the new Australian Way flagship store successfully opened late in 2016, with a distinctive new identity.
The first store was shortlisted for Australian Retail Awards Shop Fit-Out of The Year.
This marked only the beginning of the new era. A second store in Sydney T1 opened in mid 2017, with more expected across the country soon.
The first store was shortlisted for Australian Retail Awards Shop Fit-Out of The Year.
This marked only the beginning of the new era. A second store in Sydney T1 opened in mid 2017, with more expected across the country soon.
The first store was shortlisted for Australian Retail Awards Shop Fit-Out of The Year.
This marked only the beginning of the new era. A second store in Sydney T1 opened in mid 2017, with more expected across the country soon.
Credits
Brand Strategy
Chris Billson, Yianni Kouros
Identity Design
Chris Billson, Yianni Kouros, Nick Wood
Animation
Nick Wood
Nick Wood
Store Design
Jim Buda Architects
Shop Fitting
Trivision
Photography
Simon Buckle, Chris Billson, Yianni Kouros
Simon Buckle, Chris Billson, Yianni Kouros
Videography
Martin Jago
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Designing with love from Melbourne, AUS.
Designing with love from Melbourne, AUS.
Designing with love from Melbourne, AUS.
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