Australian Way

Brand Identity Design

Ushering in a new era for Australia's leading airport souvenir store.

Ushering in a new era for Australia's leading airport souvenir store.

Ushering in a new era for Australia's leading airport souvenir store.

logo / brand guidelines / motion graphics / wayfinding / promotional signage / carry bags
The Opportunity


In 1995, awpl opened their first ever store in - Australian Way at Brisbane International Airport.

Since then, the brand has established a network of stores across most airports in the country, though the brand had undergone multiple brand identity refreshes in the past, which has created a confusing disconnect between stores across the network.

We developed a new identity that would endure the test of time.

Australian Way Project Images1
Australian Way Project Images3
Celebrating YOUR Australia


When the holiday comes to an end, Australian Way has always helped travellers to celebrate their Australian experience.

The new symbol combines 3 elements: Australia, the finger frame gesture (capturing personal memories), flying boomerangs (excitement & homage).

Clear Communication


The logo, which can be coloured to suit each region, is set in a bold, youthful serif-typeface, representing the spirit of Australia.

Instore wayfinding, promotional signage, and digital displays are branded consistently, creating a cohesive experience for customers. 

Australian Way Project Images7
Australian Way Project Images8
Australian Way Project Images6
The Impact


After 21 years of being in business across the country, the new Australian Way flagship store successfully opened late in 2016, with a distinctive new identity.


Self-titled created a conceptual campaign that is both dramatic and accessible and saw 2016 draw the biggest crowds to date. The campaign translated exceptionally well in digital mediums and appealed to a broad range of event attendees.


After 21 years of being in business across the country, the new Australian Way flagship store successfully opened late in 2016, with a distinctive new identity.


After 21 years of being in business across the country, the new Australian Way flagship store successfully opened late in 2016, with a distinctive new identity.



The first store was shortlisted for Australian Retail Awards Shop Fit-Out of The Year.

This marked only the beginning of the new era. A second store in Sydney T1 opened in mid 2017, with more expected across the country soon.


Self-titled created a conceptual campaign that is both dramatic and accessible and saw 2016 draw the biggest crowds to date. The campaign translated exceptionally well in digital mediums and appealed to a broad range of event attendees.


The first store was shortlisted for Australian Retail Awards Shop Fit-Out of The Year.

This marked only the beginning of the new era. A second store in Sydney T1 opened in mid 2017, with more expected across the country soon.


The first store was shortlisted for Australian Retail Awards Shop Fit-Out of The Year.

This marked only the beginning of the new era. A second store in Sydney T1 opened in mid 2017, with more expected across the country soon.

Australian Way Portfolio Cover Image 1920 x 1080

Credits

Brand Strategy

Chris Billson, Yianni Kouros

Identity Design

Chris Billson, Yianni Kouros

Animation

Nick Wood

Store Design

Jim Buda Architects

Shop Fitting

Trivision

Photography

Simon Buckle, Chris Billson, Yianni Kouros

Simon Buckle, Chris Billson, Yianni Kouros

Videography

Martin Jago

Case Studies:

Jaquie ScammellBrand Strategy, Identity, UX & Website

LIFXDigital Marketing Creative

awplBrand Identity Design

MERCHANTBrand Identity Design

WE ARE GRITBrand Identity Design

Logos & MarksCollection

Think SydneyBrand Identity Design

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Located in Melbourne, AUS.
©2019 | All rights reserved.
Follow on
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Located in
Melbourne, AUS

©2019
All rights
reserved.

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