awpl logo in white on blue bulkhead

Becoming the heartbeat of the travel retail industry.


Style Guide
Pitch Deck

awpl has operated retail stores in airports across Australia and New Zealand for 20+ years, employing a workforce of over 600 people in over 60 stores and it's Melbourne support centre.

The existing logo and brand identity didn't match the company’s tenacious, people-centric culture. As the inhouse design team, we set out to create a new look by respecting our organisation's past and simplifying for the future.

Armed with a new vibrant colour palette, bolder typography and a trusty style guide, we created a consistent experience across all mediums. From business cards and lanyards, to office signage and pitch decks - redesigning the brand was just the beginning for awpl.

The company's growth saw the store count increase from 40 to over 60 in a few short years, and culminated in the signing of a joint venture with global retail group, Lagardere, in 2022.

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awpl Auckland RFP Mockup Image 2 Yianni Kouros
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awpl Referral Poster Mockup Image Yianni Kouros
awpl Internal Forms Mockup Image Yianni Kouros
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Brand Identity Design
— Yianni Kouros, Chris Billson

Signage Supply & Installation
— Gramata

— Yianni Kouros

If you feel like I would be a good fit for your project, or would like to have a chat, please send me an email: