awpl has operated retail stores in airports across Australia and New Zealand for 20+ years, employing a workforce of over 600 people in over 60 stores and it's Melbourne support centre.
The existing logo and brand identity didn't match the company’s tenacious, people-centric culture. As the inhouse design team, we set out to create a new look by respecting our organisation's past and simplifying for the future.
Armed with a new vibrant colour palette, bolder typography and a trusty style guide, we created a consistent experience across all mediums. From business cards and lanyards, to office signage and pitch decks - redesigning the brand was just the beginning for awpl.
The company's growth saw the store count increase from 40 to over 60 in a few short years, and culminated in the signing of a joint venture with global retail group, Lagardere, in 2022.
Brand Identity Design
— Yianni Kouros, Chris Billson
Signage Supply & Installation
— Yianni Kouros