awpl - Brand Identity Design - by Yianni Kouros

Becoming the heartbeat of the travel retail industry.

Deliverables

Logo
Style Guide
Stationery
Pitch Deck
Posters
Packaging
Signage

awpl has operated retail stores in airports across Australia and New Zealand for 20+ years, employing a workforce of over 600 people in over 60 stores and it's Melbourne support centre.

The existing logo and brand identity didn't match the company’s tenacious, people-centric culture. As the inhouse design team, we set out to create a new look by respecting our organisation's past and simplifying for the future.

Armed with a new vibrant colour palette, bolder typography and a trusty style guide, we created a consistent experience across all mediums. From business cards and lanyards, to office signage and pitch decks - redesigning the brand was just the beginning for awpl.

The company's growth saw the store count increase from 40 to over 60 in a few short years, and culminated in the signing of a joint venture with global retail group, Lagardere, in 2022.