Jaquie Scammell

Brand & Identity Refresh
Brand & Identity Refresh

Inspiring the human connection between employee & customer in a world of automation and AI.

Opportunity


Jaquie Scammell is a renowned customer relations expert who, after a few years of working in-house, decided to broaden her influence by returning to consultancy.

She helps businesses of all sizes deliver better customer experiences by creating workforces of people who inspire their customers with a skill that no robot can replace; human connection.

Jaqs hired me to refresh her identity, website and branded collateral to provide her audience a more consistent experience that exemplifies her personality and method.

Solution


Emotion, intuition, creativity, rhythm, non-verbal cues & holistic thinking - Jaquie's method focuses heavily on enhancing these right-brain characteristics in frontline employees.

The new logo subtly references this focus in the dot of the 'i' and more overtly with right-brain visualisations.

A 'humanising pink' and 'inspiring green' embody Jaquie's energy and breathe life into the grey tones targeted at her largely corporate clients.


Emotion, intuition, creativity, rhythm, non-verbal cues & holistic thinking - 
Jaquie's method focuses heavily on enhancing these right-brain characteristics in frontline employees.

The new logo subtly references this focus in the dot of the 'i' and more overtly with right-brain visualisations.

A 'humanising pink' and 'inspiring green' embody Jaquie's energy and breath life into the grey tones targetted at her largely corporate audience.

Impact


The refreshed identity has been consistently rolled out across Jaquie's website, stationery, proposal documents, conference presentations and more.

She has seen her community grow and become more engaged, picked up a multitude of new clients, and presents frequently at conferences.

logo / brand guidelines / website / photography / stationery / proposals / presentations / publications

logo / brand guidelines / website / photography / stationery / proposals / presentations / publications

Jaquie Scammell Project Images6
Jaquie Scammell Project Images7
Jaquie Scammell Project Images8
Jaquie Scammell Project Images1
Jaquie Scammell Project Images9

Credits

Brand Strategy

Brand Strategy

Yianni Kouros

Identity Design

Yianni Kouros

Yianni Kouros

Website Design
Website Design

Yianni Kouros

Photography

Simon Buckle, Yianni Kouros

More Work

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Follow on Instagram & LinkedIn.
Located in Melbourne, AUS.
©2019 | All rights reserved.
Follow on
Instagram

LinkedIn.

Located in
Melbourne, AUS

©2019
All rights
reserved.

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