Jaquie Scammell

Brand Identity Design
Brand Identity Design
Brand Identity Design

Branding Australia's leading voice in the business of service.

Branding Australia's leading voice in the business of service.

Branding Australia's leading voice in the business of service.

brand strategy / logo / patterns / brand guidelines / stationery set / book covers / posters / workshop materials / models / newsletters / social media creative / website
The Opportunity

Jaquie Scammell is a speaker, facilitator and published author who educates leaders in business on the longterm impacts of instilling a positive service mindset in themselves, and in turn, across their organisation.

After 4 flat-out years of growing her practice and building her IP, she seeked my help to clarify her businesses positioning and craft a consistent brand experience.

Jaquie-Scammell-Profile-Picture-2020

"Yianni helped me leverage my IP and become incredibly easy to buy.

Our gorgeous branding ensures we stand out from our competition, and our laser-focused positioning helps us only attract the customers we want.

Through his brand strategy process, we now have a clear understanding of our ideal customers and exactly what we need to do to satisfy them. As a team, we spend less time and money on what ‘might’ work, and more on what we know will work."

Jaquie Scammell
Founder & CEO

Developing Brand Strategy

Developing Brand Strategy

Developing Brand Strategy

Collaborative Discovery


Over a two-day session with Jaquie and her team, we surfaced the challenges the organisation faced. In the process, we prioritised the needs and goals of the business and its customers.

This work became the foundation for the branding and marketing plans.

Check out the full Brand Strategy case study here.

Brand Identity Design

Brand Identity Design

Brand Identity Design

Appropriate, Distinctive, & Simple


Jaquie’s methods focus heavily on right-brain characteristics (emotion, intuition, creativity).

The semi circle dot on the 'i' is a reference to this.

The icon symbolises the nature of her community - leaders seeking growth in their organisation and themselves.

Jaquie Scammell Colour Palette
Energising & Humanising


Jaquie serves a largely corporate customer base. An energising green and humanising pink contrast effectively with corporate grey tones, breath humanity and positive energy into all branded materials.

Forward Thinking Type


Designed by Paul Renner in 1927, Futura has an appearance of efficiency and forwardness - making it well suited to Jaquie's brand values.


Designed by Paul Renner in 1927, Futura has an appearance of efficiency and forwardness - making it well suited to Jaquie's brand values.

We're All In This Together


We expanded the symbol's 'right-brain' semi circles into a full graphic toolkit - all moving together, seeking growth on a wave of positive engergy.

A comprehensive Brand Style Guide has been developed to help with consistency as the brand rollout continues.

Jaquie Scammell Brand Style Guide
Jaquie Scammell Branded Stationery Set

Identity Rollout

Brand Design

Leaving Her Mark


Because of the symbol's simplicity and flexibility of the graphic toolkit, all manner of collateral can be branded consistently - starting with a corporate stationery set.

Jaquie-Business-Card-Boomerang
Jaquie Scammell Value Posters

A2 size Brand Value posters hang in Jaquie's office space.

Jaquie Scammell Book Cover Designs v2

Cover designs for Jaquie's series of 3 business books, published by Major Street.

Specialty printed resource gifted to attendees of Jaquie's Explore & Expand Retreat.

Jaquie-Scammell-Retreat-Notebook-2
JS-Tote-Mockup-Crop-For-Website

Service Habit Masterclass workbooks featuring 6 illustrations from Bonnie Eichelberger.

Digital Takeaways


To assist Jaquie's conference talks and facilitated workshops, we developed a visual language for her models and diagrams, which helps to bolster the integrity of her IP.

Jaquie-Scammell-Models-iMac-Mockup-Gif-Yianni-Kouros
Jaquie Scammell EDM Banner

Blog header images for those signed up to Jaquie's weekly mailing list.

Jaquie Scammell Website Home Page

Want to find out how we crafted a website that acts as a customer filter? Or learn about the unique brand strategy that set the foundation for all of these works? See below:

Credits

Brand Strategy
Brand Strategy

Brand Strategy

Yianni Kouros

Identity Design

Yianni Kouros

User Experience

Yianni Kouros

Website Design/Development
Website Design/Development

Website Design/Development

Yianni Kouros

Video Production

Dave Dixon

Illustration (Service Habits)

Bonnie Eichelberger

Bonnie Eichelberger

Case Studies:

Jaquie ScammellUX & Website Design

Jaquie ScammellBrand Strategy

LIFXDigital Marketing Creative

awplBrand Identity Design

WE ARE GRITBrand Identity Design

MERCHANTBrand Identity Design

Logos & MarksCollection

Australian WayBrand Identity Design

Think SydneyBrand Identity Design

Follow me on Instagram & LinkedIn.
Designing with love from Melbourne, AUS.
©2021 | All rights reserved.
Follow me on Instagram & LinkedIn.

©2021 | All rights reserved.