Jaquie Scammell

brand strategy / logo / patterns / brand guidelines / stationery set / book covers / posters / workshop materials / models / newsletters / social media creative / website

The Opportunity

Jaquie Scammell is a speaker, facilitator and published author who educates leaders in business on the longterm impacts of instilling a positive service mindset in themselves, and in turn, across their organisation.

After 4 flat-out years of growing her practice and building her IP, she seeked my help to clarify her businesses positioning and craft a consistent brand experience.

"Yianni helped me leverage my IP and become incredibly easy to buy.

Our gorgeous branding ensures we stand out from our competition, and our laser-focused positioning helps us only attract the customers we want.

Through his brand strategy process, we now have a clear understanding of our ideal customers and exactly what we need to do to satisfy them. As a team, we spend less time and money on what ‘might’ work, and more on what we know will work."

Jaquie Scammell
Founder & CEO

Collaborative Discovery

Over a two-day session with Jaquie and her team, we surfaced the challenges the organisation faced. In the process, we prioritised the needs and goals of the business and its customers.

This work became the foundation for the branding and marketing plans.

Check out the full Brand Strategy case study here.

Appropriate, Distinctive, & Simple

Jaquie’s methods focus heavily on right-brain characteristics (emotion, intuition, creativity).

The semi circle dot on the 'i' is a reference to this.

The icon symbolises the nature of her community - leaders seeking growth in their organisation and themselves.

Energising & Humanising

Jaquie serves a largely corporate customer base. An energising green and humanising pink contrast effectively with corporate grey tones, breath humanity and positive energy into all branded materials.

Forward Thinking Type

We're All In This Together

We expanded the symbol's 'right-brain' semi circles into a full graphic toolkit - all moving together, seeking growth on a wave of positive engergy.

A comprehensive Brand Style Guide has been developed to help with consistency as the brand rollout continues.

Leaving Her Mark

Because of the symbol's simplicity and flexibility of the graphic toolkit, all manner of collateral can be branded consistently - starting with a corporate stationery set.

A2 size Brand Value posters hang in Jaquie's office space.

Cover designs for Jaquie's series of 3 business books, published by Major Street.

Specialty printed resource gifted to attendees of Jaquie's Explore & Expand Retreat.

Service Habit Masterclass workbooks featuring 6 illustrations from Bonnie Eichelberger.

Digital Takeaways

To assist Jaquie's conference talks and facilitated workshops, we developed a visual language for her models and diagrams, which helps to bolster the integrity of her IP.

Blog header images for those signed up to Jaquie's weekly mailing list.

Want to find out how we crafted a website that acts as a customer filter? Or learn about the unique brand strategy that set the foundation for all of these works? See below:

Credits

Yianni Kouros

Identity Design

Yianni Kouros

User Experience

Yianni Kouros

Yianni Kouros

Video Production

Dave Dixon

Illustration (Service Habits)

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