Jaquie Scammell

UX & Website Design

Building a guided gateway for Jaquie's ideal customers.

UX / user journeys / website

The Opportunity

Jaquie Scammell is a speaker, facilitator and published author who educates leaders in business on the longterm impacts of instilling a positive service mindset.

After 4 flat-out years of growing her practice and building her IP, she seeked my help to clarify her businesses positioning and craft a consistent brand experience, including a website redesign.

Websites don't stand still. Check out the latest iteration here.

"The quality and quantity of incoming leads is significantly higher. Thanks to the new website, more often than not, customers are ‘sold’ before even talking to us."

Jaquie Scammell
Founder & CEO

Creating A Bespoke User Experience

Jaquie’s existing website was in need of a technical upgrade and complete content overhaul.

Our goal for the website redesign was to create a UX that made it easy for her 3 user types (CEOs/Managers/Event Coordinators) to discover and learn about the services and resources that would help them overcome their unique challenges.

Check out the full Brand Strategy case study here.

Following the brand design, Jaquie’s existing website was in need of a technical upgrade and content overhaul.

Our goal for the website redesign was to create a UX that made it easy for the 3 user types (CEOs/Managers/Event Coordinators) to discover and learn about the services and resources that would help them overcome their unique challenges.

Following the brand design, Jaquie’s existing website was in need of a technical upgrade and content overhaul.

Our goal for the website redesign was to create a UX that made it easy for the 3 user types (CEOs/Managers/Event Coordinators) to discover and learn about the services and resources that would help them overcome their unique challenges.

3 Different Users, 3 Different Journeys

We worked closely with Jaquie and her team to develop user journeys for our 3 architypes.

How did they find out about Jaquie? How do they engage? Why do they return? How do they refer us?

Answering these questions was key to planning the new site's content heirarchy and structure.

Guiding Users Through The Filter

The experience begins for everyone on the home page with an introduction video and mission statement.

Our 3 users types will either navigate via the top menu or scroll further towards a video and link to page designed specifically for them.

Individual pages For Owners & CEOs (dark grey), For Leaders (green) and For Event Coordinators (pink) above and in more detail below with desktop and mobile view comparisons.

Jaquie Scammell Website 7 For Owners And CEOs

Jaquie Scammell Website 9 For Speaking Coordinators

Mobile Minded Design

As Jaquie's clientbase of managers and event coordinators are typically searching for her while at work, 70% of Jaquie's site visits are on desktop.

With the remaining 30% accessing the site on mobile, we needed to ensure the experience was watertight and achieve perfect responsiveness no matter the screen size.

Want to see how we developed Jaquie's brand identity? Or learn about the unique brand strategy that set the foundation for all of these works? See below: