LIFX

Digital Marketing Creative

Boosting curiosity, awareness & sales for the WiFi-connected smart lights company.

social advertising / email design / remarketing design / motion graphics

The Opportunity

LIFX is a smart lights company selling WiFi-connected products globally.

Though the company has grown year on year since establishing in 2012, the idea of a 'Smart Home' and its many benefits can still be unclear to potential customers.

The Solution

I was asked to assist the marketing and design teams in visualising their strategies to attract, help educate and convert new customers.

We created video ads for social media, designed email blasts, and followed up with remarketing campaigns.

"Yianni is a pleasure to work with for two reasons.

Firstly, he is a pleasure to have around the office. Secondly, his execution is top drawer. And when your feedback may be taking things off course, Yianni has the ability to steer you in the right direction."

Sam Moore
Global Marketing Director - LIFX

Illuminating Initiatives

#LIFXlimelight

#LIFXlimelight was a campaign to celebrate daring creatives and creators by featuring their artistry on a billboard in Times Square, NYC.

I'd edit and reformat the submissions to 15 second clips, and place them on photo-real 3D mockups for sharing on social media and for use in the promotional showreel above.

The initiative ran for 3 months, and culminated in a giveaway competition to boost customer data acquisition.

#LIFXlimelight was a campaign to celebrate daring creatives and creators by featuring their artistry on a billboard in Times Square, NYC.

I'd edit and reformat the submissions to 15 second clips, and place them on photo-real 3D mockups for sharing on social media and for use in the promotional showreel above.

The initiative ran for 3 months, and culminated in a giveaway competition to boost customer data acquisition.

Social Advertising Videos

Social Advertising

Boosting Curiosity & Awareness

We developed a range of video ads for Instagram and Facebook to playfully educate customers in the US, UK, and AU on the many features and benefits of LIFX products.

They're designed catch attention and communicate quickly in a typically busy social feed.

Sales & Promotions

We created vibrant video template loops to quickly and easily create animated sales and promotional ads with a consistent look and feel.

Email Design

Preaching To The Choir

As well as advertising on social media, LIFX promotes new products, updated features and exiting promotions to their database of loyal customers.

Remarketing Banner Design

Relevant Reminders

Remarketing ads will appear on webpages and articles for customers who have recently visited the LIFX website.

They advertise offers to help convert customers considering a purchase and are designed in a variety of sizes to be placed flexibly across the web.

Following the brand design, Jaquie’s existing website was in need of a technical upgrade and content overhaul.

Our goal for the website redesign was to create a UX that made it easy for the 3 user types (CEOs/Managers/Event Coordinators) to discover and learn about the services and resources that would help them overcome their unique challenges.

Following the brand design, Jaquie’s existing website was in need of a technical upgrade and content overhaul.

Our goal for the website redesign was to create a UX that made it easy for the 3 user types (CEOs/Managers/Event Coordinators) to discover and learn about the services and resources that would help them overcome their unique challenges.