Think Sydney

Brand Identity Design

Dynamic, diverse & vibrant.

Dynamic, diverse & vibrant.

Dynamic, diverse & vibrant.

naming / logo / identity system / brand guidelines / environmental design / motion graphics / wayfinding / promotional signage / carry bags

The Opportunity


After winning the opportunity to open multiple gift stores in Australia’s busiest international airport, Sydney T1, awpl sought out to create a concept that showcased the very best products of Sydney and its surrounds.



One of the main challenges was the brand had to communicate to a largely non-English speaking demographic.


One of the main challenges was the brand had to communicate to a largely non-English speaking demographic.


One of the main challenges was the brand had to communicate to a largely non-English speaking demographic.

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An Iconic City


Dynamic, Diverse & Vibrant – these words became the foundation of the identity, embodying the spirit of the city, the landscape, and the experiences on offer.

We developed a comprehensive set of Sydney icons to represent those values and help bypass the language barrier.

Gridded Freedom


These icons sit on a 16x16 grid, allowing each icon to seamlessly link up to the next. The orange flowing gradient (think sunset in Sydney Harbour) adds a dynamic pulse to graphic arrangements.

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The Impact


Carved into wood, fabricated on signage, and animated digitally, the distinctive Sydney icons flow through all 3 bespoke store locations.

The orange glow and stunning store fitouts attract customers from the busy terminal concourse into their last Sydney experience.


Carved into wood, fabricated on signage, and animated digitally, the distinctive Sydney icons flow through all 3 bespoke store locations.

The orange glow and stunning store fitouts attract customers from the busy terminal concourse into their last Sydney experience.

Think Sydney Project Images v2

Credits

Brand Strategy

Brand Strategy

Yianni Kouros, Chris Billson, Laura Maguire

Identity Design

Yianni Kouros, Chris Billson

Animation

Nick Wood

Nick Wood

Store Design

Jim Buda Architects

Shop Fitting

Trivision

Photography

Simon Buckle, Chris Billson, Yianni Kouros

Videography

Martin Jago

Case Studies:

Jaquie ScammellBrand Strategy, Identity, UX & Website

LIFXDigital Marketing Creative

MERCHANTBrand Identity Design

WE ARE GRITBrand Identity Design

Logos & MarksCollection

awplBrand Identity Design

Australian WayBrand Identity Design

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Located in Melbourne, AUS.
©2019 | All rights reserved.
Follow on
Instagram

LinkedIn.

Located in
Melbourne, AUS

©2019
All rights
reserved.

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