Think Sydney
Brand Identity Design
Dynamic, diverse & vibrant.
Dynamic, diverse & vibrant.
Dynamic, diverse & vibrant.
naming / logo / identity system / brand guidelines / environmental design / motion graphics / wayfinding / promotional signage / carry bags
The Opportunity
After winning the opportunity to open multiple gift stores in Australia’s busiest international airport, Sydney T1, awpl sought out to create a concept that showcased the very best products of Sydney and its surrounds.
One of the main challenges was the brand had to communicate to a largely non-English speaking demographic.
One of the main challenges was the brand had to communicate to a largely non-English speaking demographic.
One of the main challenges was the brand had to communicate to a largely non-English speaking demographic.
An Iconic City
Dynamic, Diverse & Vibrant – these words became the foundation of the identity, embodying the spirit of the city, the landscape, and the experiences on offer.
We developed a comprehensive set of Sydney icons to represent those values and help bypass the language barrier.
Gridded Freedom
These icons sit on a 16x16 grid, allowing each icon to seamlessly link up to the next. The orange flowing gradient (think sunset in Sydney Harbour) adds a dynamic pulse to graphic arrangements.
The Impact
Carved into wood, fabricated on signage, and animated digitally, the distinctive Sydney icons flow through all 3 bespoke store locations.
The orange glow and stunning store fitouts attract customers from the busy terminal concourse into their last Sydney experience.
Carved into wood, fabricated on signage, and animated digitally, the distinctive Sydney icons flow through all 3 bespoke store locations.
The orange glow and stunning store fitouts attract customers from the busy terminal concourse into their last Sydney experience.
Credits
Brand Strategy
Brand Strategy
Yianni Kouros, Chris Billson, Laura Maguire
Identity Design
Yianni Kouros, Chris Billson
Animation
Nick Wood
Nick Wood
Store Design
Jim Buda Architects
Shop Fitting
Trivision
Photography
Simon Buckle, Chris Billson, Yianni Kouros
Videography
Martin Jago
Case Studies:
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Jaquie ScammellUX & Website Design
Jaquie ScammellBrand Strategy
LIFXDigital Marketing Creative
awplBrand Identity Design
WE ARE GRITBrand Identity Design
MERCHANTBrand Identity Design
Logos & MarksCollection
Australian WayBrand Identity Design
Designing with love from Melbourne, AUS.
Designing with love from Melbourne, AUS.
Designing with love from Melbourne, AUS.
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