Raise Brand Identity Design by Yianni Kouros

Podiatry designed sustainable footwear. Better for your feet, better for the planet.


Style Guide
Retail Displays

The Athlete's Foot created Raise to fill a gap in the market, making sustainable product accessible without compromising on style or support.

We were tasked with creating an brand identity that could appeal to two key audiences: 18-30 year old eco-conscious customers, and 30-45 year old comfort finders.

Full case study coming soon. Enjoy the video below in the meantime.


Brand Identity Design
— Yianni Kouros

Art Direction
— Lucy Jane Brand

— Jason Morey

— Joe Paine

Motion Graphics
— Nick Wood

The Athlete's Foot Team
— Heidi Fisher, Mairead Comerford

If you feel like I would be a good fit for your project, or would like to have a chat, please send me an email: yk@yiannikouros.com