Logos are the anchor point of a brand identity. Good logos ignore trends and instead aim for timelessness. The best logos tick three boxes: they're appropriate to the brand, distinctive enough to be memorable, and simple enough to be used on the side of a pen or the side of a plane.
What follows is a collection of logos that try to achieve those three characteristics (including some unused but much-loved concepts).
ServiceQ®
Culture Transformation
awpl
Airport Retail Group
Plain Good
Wholesome Living Blog
Service Habits®
Training Program
Raise
Footwear Brand
Australian Way
Souvenir Store
Textilis
Merino Wool Store
Jaquie Scammell
Speaker & Author
Merchant
Gift Store
Partner Insight Project
Interview Program
RUGGLI
Not a Rug Company
News Travels
Airport Newsagency
Omission
Magazine
Riso Files
Risography Blog
Stilvi Wines
Unused Concept
Allsorts
Unused Concept
"Q"
"Octopus"
"M"
"R"
"O"
"Four"
"Q"
"Two"
"R"
Yianni Kouros
Graphic Designer
Plain Good Logo Design
— Yianni Kouros, Megan Wegener
Australian Way Logo Design
— Chris Billson, Yianni Kouros, Nick Wood
News Travels Logo Refinement
— Yianni Kouros, Chris Billson
All other logos were designed solely by Yianni.