Logos & Marks Collection

Span 2016—2023

Logos are the anchor point of a brand identity. Good logos ignore trends and instead aim for timelessness. The best logos tick three boxes: they're appropriate to the brand, distinctive enough to be memorable, and simple enough to be used on the side of a pen or the side of a plane.

What follows is a collection of logos that try to achieve those three characteristics (including some unused but much-loved concepts).

ServiceQ-Logomark-design-by-Yianni-Kouros

ServiceQ®
Culture Transformation

awpl-Logomark-design-by-Yianni-Kouros

awpl
Airport Retail Group

Plain-Good-Logomark-design-by-Yianni-Kouros

Plain Good
Wholesome Living Blog

Service-Habits-Logomark-design-by-Yianni-Kouros

Service Habits®
Training Program

Raise-Logomark-design-by-Yianni-Kouros

Raise
Footwear Brand

Australian-Way-Logomark-design-by-Yianni-Kouros

Australian Way
Souvenir Store

Textilis-Logomark-design-by-Yianni-Kouros

Textilis
Merino Wool Store

Jaquie-Scammell-Logomark-design-by-Yianni-Kouros

Jaquie Scammell
Speaker & Author

Merchant-Logomark-design-by-Yianni-Kouros

Merchant
Gift Store

Partner-Insight-Project-Logomark-design-by-Yianni-Kouros

Partner Insight Project
Interview Program

RUGGLI-Logomark-design-by-Yianni-Kouros

RUGGLI
Not a Rug Company

News-Travels-Logomark-design-by-Yianni-Kouros

News Travels
Airport Newsagency

Ommission-Magazing-Logomark-design-by-Yianni-Kouros

Omission
Magazine

Riso-FIles-Logomark-design-by-Yianni-Kouros

Riso Files
Risography Blog

Stilvi-Wines-Unused-Concept-Logomark-design-by-Yianni-Kouros

Stilvi Wines
Unused Concept

Allsorts-Unused-Concept-Logomark-design-by-Yianni-Kouros

Allsorts
Unused Concept

Unused-Concept-Logomark-design-by-Yianni-Kouros-1

"Q"

Octopus-Unused-Concept-Logomark-design-by-Yianni-Kouros

"Octopus"

Unused-Concept-Logomark-design-by-Yianni-Kouros-6

"M"

Unused-Concept-Logomark-design-by-Yianni-Kouros-2

"R"

Unused-Concept-Logomark-design-by-Yianni-Kouros-9

"O"

Unused-Concept-Logomark-design-by-Yianni-Kouros-8

"Four"

Unused-Concept-Logomark-design-by-Yianni-Kouros-3

"Q"

Unused-Concept-Logomark-design-by-Yianni-Kouros-5

"Two"

Unused-Concept-Logomark-design-by-Yianni-Kouros-4

"R"

YK-Logomark-design-by-Yianni-Kouros

Yianni Kouros
Graphic Designer

Credits

Plain Good Logo Design
— Yianni Kouros, Megan Wegener

Australian Way Logo Design
— Chris Billson, Yianni Kouros, Nick Wood

News Travels Logo Refinement
— Yianni Kouros, Chris Billson

All other logos were designed solely by Yianni.